As I’m sure you’re all aware, TacQM used to host their online shop with Shopify.
Towards the end of Feb 2019, Shopify decided that they hated the idea that TacQM sold things like magazines that held more than 10 rounds, or pocket knives, or stuff to clean cartridges with and de-platformed the entire store.
There was discussion as to whether they should capitulate and remove items from the store which are perfectly legal in the country in which they are sold.
The guys decided that guilt by implication was not something they could swallow and decided to start over. I know, right?
Start over in this economic climate?
Were they crazy?
Actually no. TacQM was built on honour and credibility and they weren’t going to backtrack on their integrity, so balls to the wall, they decided to build a brand new platform that they could continue selling good gear to the good guys, with no snowflakery involved.
They saw this as a massive opportunity to do things a little differently and hopefully a little better.
The decision was made to have a walk-in store as well where you can come in and touch and feel the item you may want to purchase.
The new online store is up and running and is much more manageable than the last platform, so it allows for speedier uploads and product changes/updates.
They also saw this as an opportunity to re-brand the business. The word ‘Tactical’ has lost much of it’s original intent and seems to infer tacticool more than tried and tested gear now days.
So the thinking caps went on again and ideas were played with. The one idea that never changed was that the business was indeed still a form of QuarterMaster store. They don’t just do tactical, or gun stuff, but the store caters for the offroader, the camper, the hiker, the outdoorsman, and yes still the gun enthusiast, hunter and security operator.
With resounding agreement, and also because it made so much sense as to not kill the brand they had worked so hard on, but also embrace the new, the business is called;
It says exactly what they are, what they do, and what they stand for; Great gear for the good guys.
Check out the new Online Store: www.thequartermaster.co.za